At the beginning of the month I pondered on how EA is Changing and now it seems that I was right. In an interview with IGN EA Sports boss Peter Moore talks about a new strategy for EA titles.

Moore: There will be more announcements that will be, if you will, licensed intellectual property that will be, quite frankly, looking at the more casual consumer that we see as a bigger force in the business. We need to do better on the Nintendo platforms, and we intend to do that. It’s a different type of game mechanic that the Nintendo Wii consumer, in particular, can play. Fight Night is a great franchise, you bet we’re gonna continue to create games like Fight Night. Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis, but we think there’s a different type of consumer that loves boxing games and doesn’t want the authentic simulation game that we currently offer.

Interesting little interview, catch it here.

Tags: EA, new direction

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