A new EA games division has been revealed to the world and is known as EA Blueprint being led by former Electronic Arts Los Angeles general manager Neil Young and that studio’s director of artist and repertoire for Electronic Arts Alan Yu.

The two execs are leading a small team in what the company calls EA Blueprint, a new division that will ally with small-sized developers, assisting them with strategic funding and project management.

The products out of EA Blueprint will be both brand extensions of existing EA games as well as original IP. What differentiates Blueprint from any existing business model at EA is where Blueprint games are destined to end up–across various platforms, but with an emphasis on burgeoning social networks such as Facebook, for example

An interesting new area for EA to explore, much more information on GameTap.