The East Carolina University has very recently published their findings into a 6-month randomized study into casual gaming. PopCap games such as Bejeweled 2 and Peggle were used in the study.

The study revealed that Bejeweled 2 reduced stress levels by 54% compared to that of the control group. Peggle and Bookworm Adventures did not actively reduce stress levels, but did have a positive impact of other mood aspects of those people involved in the study.

The full press release from PopCap can be read after the jump. The results of the study are very interesting as it reveals that casual games are very benficial in reducing stress levels and in helping the gamer get in a better mood.

Perhaps it is these psychological benefits that are a reason behind the ever expanding numbers of casual gamers? It is very possible in my mind.

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It seems that Casual Gamers are supportive of in-game advertising if they get to play for free. A survey by RealNetworks reveals that in a survey of 1500 RealGames gamers almost 90% said they were willing to watch video ads before and during game breaks so as to play for free. Furthermore the survey reveals that 34% of those involved said they clicked on in-game adverts to learn more about the product or service.

The survey also showed that over 80% of respondents were female and of this 65% were in the 35-64 age range, considered the key demographic in casual gaming.

Players Will Watch In-Game Streaming Video Ads for Free Game Play (90 percent)

- More than half, or 55 percent, of survey respondents said that they would watch any ad regardless of the topic.

- An additional third, or 34 percent, said they would prefer to watch ads that are relevant to their needs.

Casual Game Players Actually “Like” the Video Ads

- Nearly a third, or 31 percent, of game players surveyed say they actually “like” watching the video ads for various reasons, including the relevance of the ads to their needs and the short break from game play that the ads provide.

This kind of information must be encouraging for companies such as EA who are moving into the casual games market with ad-supported games.

[RealNetworks via GamaSutra.]