UK retailer of all things electronic, Currys are planning to set up a new games rating system (according to CVG) in an attempt to make the classification system more family friendly.

Currys will establish a customer panel to rate games on a variety of factors including suitability and the challenge they pose.

“Video gaming is now a mainstream form of family entertainment and we’ve seen a huge surge in the number of non-core gamers purchasing consoles and games,” Amanda Clift, head of brand for Currys, told Sky News.

It will be interesting to see how this is actually used. It is starting as a pilot scheme in five areas before being rolled out nationwide. It is not clear right now how this will be implemented considering the Byron review claimed that game ratings are already too complex. Currys using their own system is due to lead to furthe confusion.

Update

A Currys PR representative has just gotten back to me with the full Press Release (which can be read after the jump)

The main highlights are that this move has been made in a response to the Byron review and that OAPs are going to be involved in generating their own rating system for games suitable for the over 60s.

Read the rest of this entry