Posts Tagged ‘new direction’

EA is a Changing

Thursday, February 7th, 2008

At the beginning of the month I pondered on how EA is Changing and now it seems that I was right. In an interview with IGN EA Sports boss Peter Moore talks about a new strategy for EA titles.

Moore: There will be more announcements that will be, if you will, licensed intellectual property that will be, quite frankly, looking at the more casual consumer that we see as a bigger force in the business. We need to do better on the Nintendo platforms, and we intend to do that. It’s a different type of game mechanic that the Nintendo Wii consumer, in particular, can play. Fight Night is a great franchise, you bet we’re gonna continue to create games like Fight Night. Round 3 was a phenomenal game for us and did around $140 million in revenue on a worldwide basis, but we think there’s a different type of consumer that loves boxing games and doesn’t want the authentic simulation game that we currently offer.

Interesting little interview, catch it here.

EA a Changing?

Friday, February 1st, 2008

I wonder, I really do wonder…is EA (slowly) taking a new direction to its games…I think they may be. In the past few weeks there have been two game announcements by EA that have caught my eye. First off we have Battlefield Heroes for the PC, and secondly there is Facebreaker for the PS3, 360 and the Wii. My thoughts on how these are signs of EA changing direction follow…

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