PC Gaming Alliance on PC Sales
Thursday, August 21st, 2008The PC Gaming Alliance has released a lengthy press release at the Leipzig Games Development Conference lauding the success of PC gaming in the past year. The ‘Horizons’ report reveals that PC gaming was a $10.7 billion industry worldwide in 2007. One of the most surprising figures to come out of the report was that retail sales only accounted for 30% of the total. Unsurprisingly however it was revealed that the Asian online market is approaching half of total worldwide sales.
Online PC gaming revenue totalled $4.8 billion and was the biggest contributor to total PC gaming revenues last year, this was nearly double the worldwide retail sales. Digital distribution sales were approaching $2 billion and advertising revenue (websites and in-game ads included) accounted for $800 million of the total.
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